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Ethereal (adj.)

Pronounced: “eh-thee-ri-al.”

Meaning: “Extremely delicate and light in a way that seems not to be of this world.”

Ethereal is a Christian apparel line, based in Johannesburg, South Africa.

The heart behind Ethereal’s products is to serve as reminders of Jesus’s love for us, to be reminded of the truths that Jesus speaks over us, and of what He has placed within us.

When we believe these truths wholeheartedly, we then grasp our Godly-identities. When we’re deeply rooted in our identities in Christ, we become “unshakable”. God can then use us mightily to be light-bearers for His Kingdom’s purposes.

This is our prayer over our products, and over you, that you may know Him, that you would know what He says about you, and be reminded of these truths always, and most importantly, that you would believe these truths!

The truth of His love is unfathomable, it is the light that our dark world desires. His love compels us to recklessly love God, ourselves and others, like our Jesus loves us.

God’s love wrecks us for anything else, and anything less, because nothing can satisfy the human heart better than The One who made it.

We’ve also partnered with other brands who have the same heart behind their business as Ethereal.

Our aim is to make our online store the capital Christian Apparel & Goods store within South Africa. A store for His people, and His Kingdom’s purposes.

Let’s stop for ‘the one.’ The one abandoned, the one in pain, the one who is hungry, the one who is hopeless… the one, who needs, The One.

You are beloved, favoured, powerful, chosen!


Our aim is to create products that support the economy of South-Africa and other African countries, both directly and indirectly.

Our heart is to be ethical and conscious as far possible, as to not only care for people, but the environment too.

Most of the material for our garments is sourced throughout Africa. Designing, labeling, and manufacturing is done in Johannesburg, South Africa.

With the aim to grow and establish Ethereal as a Jesus-centered brand, we wish to play a part in helping to create job opportunities for local craftsmen.

We love local, and by supporting us, you love local too.


Our vision is to:

Become the capital ‘Christian Apparel & Goods’ store within South Africa.

Remind people of God’s love and the truth He speaks over their lives.

Remind people of their unshakable Godly-identities.

Support charities and organizations who further God’s Kingdom.

Create products that are exclusive, stylish, unique, and up to the highest retail standards.

Create products that support South-African & African economy.


Ethereal was founded by a young woman with a passion for Jesus, people and fashion. She felt God pressing a unique mission field on her heart. A desire to serve the Lord and people with Christ-centered products welled up.

She believes a great part of her purpose and calling is to help people realize who they are in Christ. That they would know His love for them, and walk in the deepest revelation of their true identities, which is rooted in Christ.

Her heart is for people to be changed by His love, and to recklessly love others the same way He loves us. And that people would know Him, and have relationship with Him, for eternity! There is no greater joy!

|Isaiah 52:7| “How beautiful on the mountains are the feet of those who bring good news, who proclaim peace, who bring good tidings, who proclaim salvation, who say to Zion, “Your God reigns!””


When you purchase from us, we empower various Non-Profit Organisations.

How you are helping:

Selected items directly donate towards the | YESGirl Project |

Some of our beautiful jewellery pieces are handmade by young Zambian girls, profits made through the sale of each girl’s product, goes towards her scholarship fund. It is more than a jewellery piece, it’s her future, it’s her education, it’s her life, and it matters.

Annual donations go towards | The Grace Factory |

The Grace Factory aims to help moms and babies in need in South Africa, their vision is that no mother delivers a baby in our communities without having the basic baby essentials for herself and her baby during the first few weeks of her newborn baby’s life.

Special client, you are making a difference in the lives of so many, thank you! Jesus, break our hearts for what breaks Yours, and continue to use us for Your Kingdom’s cause.